Google and Links – How Google Looks at Backlinks Today to Rank Your Site

I talked about link value last year but I thought I’d go a few steps further and add to that, covering how Google values links nowadays when link building isn’t the center of attention or the entire game that it once was.

Total Amount – First and foremost, Google considers the total number of links which you have. This isn’t a particularly influential factor considering one good one from a high ranking, established, trustworthy site (more on this later) will be more valuable than thousands of spammy, low quality site ones.

# of Domains/Source – If you have thousands of links from the same site then it’s not really going to be helping you. For instance, if the majority of your links were all coming from the same article directory, Google is going to discount the influence of most of those links. Some people argue that Google discounts influence after the first link from a particular site. Therefore, link diversity is extremely important, so you should be getting links from all types of sites from directories to blogs to video sites and so on.

They can identify where your links are coming from not just from the sites themselves but through varied IP addresses, so you definitely want your links coming from different IP addresses around the globe as this suggests you’re getting links from different people.

Anchor Text – I’ve talked a lot about anchor text lately in terms of how important it is to vary up the anchor text which you use when creating links to your site. This works to keep your link profile diverse and natural looking because you have to think that if someone was linking to your site from their site, they likely wouldn’t use the keyword you’re targeting on that page when pointing to your site.

Therefore, if you’re using too much when creating links to your site then it will look artificial and could hurt more than it helps.

Age – While some people believe that older links, links you’ve had for years pointing to your site, are more valuable and powerful than newer links you receive, when I refer to “age” here I’m referring to the age of the sites you’re receiving links from. Older more established sites’ links will be more influential whereas links from newer sites won’t make as much of an impact. This goes with the idea that older sites have more authority and page rank and Google trusts them more.

Variation – I’ll include “variation” here to once more drive home the point that diversity is important in terms of anchor text and source of links. It doesn’t stop there, however; variation is important in terms of image versus text, placement of them on the various sites linking to you (high up in the content is best as oppposed to sidebars or menu bars which are signs of link buying or exchanges), and dofollow versus nofollow links, as well.

Years ago, Google said that only DoFollow links would pass influence. After hearing that, everyone began concentrating entirely on DoFollow and discounting going after NoFollow links altogether. While a lot of webmasters still focus entirely on DoFollow, a lot of SEOers believe that NoFollow links pass more influence than they used to because Google will do what they can to diminish the success which those who are trying to game or play to Google’s algorithm receive and reward those who are not. This is just an example which you can use to anticipate and predict what works in SEO.

Quality – Quality is still a factor as I mentioned in opening. Receiving one link from a highly ranked and trusted site is far more valuable than thousands of links from spammy blogs. If you are going to spend your time trying to get links, you want to focus on getting links from highly trusted and established sites which it’s difficult to receive links from because they’re more conservative in whom they link to. In this case it’s less about “getting” links and more about “earning” links through techniques like creating and sharing link bait or guest blogging for them.

Another sign of quality is relevance, in that you want links from sites which are relevant to your site. If you’re getting one from a site about cars when your site is all about puppies, Google is likely going to discount the influence that it has as it is very likely that you created that link yourself because typically a webmaster of a car site would not link to your puppy themed site on their own. In keeping with the variation point, it’s alright to have a few links from irrelevant sites, but generally you’ll be keeping in your niche.

Bad Links – On the other hand, the opposite of quality links, bad links will detract from and have an adverse affect on your ranking, so do what you can to limit the number of bad links pointing to your site.

Velocity – Link velocity refers to the rate and schedule at which you’re building links to your site. The key here is to make your link velocity look natural or in other words you shouldn’t get 10000 links one month then 100 then next month. There shouldn’t be many curves in your velocity, you should continue to build more links each month than the one before it.

Top Post Penguin Link Building Steps

Search engine optimization is the focal point of a successful online marketing. It is done with the main purpose of getting your website content noticed on search engine so that you can have a higher rank. No one can deny of how well and useful it is for growing your website to get social visibility and boosting company’s presence.

Essentially, here are the three simple steps for top post penguin link building:

1. Research

Try to study and research of the basic of your website. Look for relevant websites for your business, locally, in your industry and etc.

You can start by simple Google search and query descriptive, long-tail keywords. Add an site operator (keyword-site:domain.com) to break down the results which are related and relevant to what you are totally looking for.

Never forget to take full advantage of Facebook because it has now a graph search and of course internal search. Not only you can find relevant websites, but you can see the social aspects of it as well and begin to build customer base and potential clients.

Make use of a site catalog to determine which websites link to the site that you are examining. Start building out your list of relevant, trusted sites.

2. Outreach

When you have finished creating a list of the good, high quality, relevant websites all you need to do is brainstorm a method on how to get a mention from them to bring awareness to your business.

Focus on what your website content is all about. In order to effectively execute it, the following are the tips you must know:

Be real. You must be genuine when telling about your web business. It should convey sensible information so that it has a great impact to your audience. The more passionate you are the more marketers and audience will likely to believe you.

Never rush things. Make a move one day at a time one step at a time. You have to first build a strong relationship among your friends and followers.

Get engage in social media site like Twitter, Pinterest and Facebook. The more you are socially active the more chance of growing your brand online.

3. Keep strong and Going Relationship

Maintaining a strong relationship is very important to any aspect of life. It should be a two-way relationship in order to keep it going and become the most trusted. In link building, it’s very important to have this technique because it will serve as your barometer to determine your website’s health and so make improvements. Make an Excel list to keep track of the date of your first outreach, dates of follow ups, the types of links you’re working on or have acquired, the site domain, the website owner’s contact information and any other information you may need to track your link building efforts. It’s helpful to have a reminder of a conversation you might have had months ago, to avoid a shameful situation where you forget how you are connected with someone in the internet marketing business.

Find Out How Successful People Think So You May Be Successful Too

Do you think successful people are just plain lucky?

Successful people did not become successful because they were lucky.

They did not achieve success by accident. Being at the right place at the right time, meeting relevant people, reading the appropriate book, did not come about accidentally or by luck.

Luck is brought about by Labour Under Correct Knowledge.

Successful people prepared themselves. Instead of giving up on anything they started and wanted to achieve they got stronger by learning more.

Success is a methodical, orderly and deliberate process of deciding what you want to do with your life, what are the steps that you need to undertake to get you there, and lastly what you will do once you get there.

One of the most important aspects, if not the most important aspect to success, is the ability to visualise your successful outcome and stay focused on it until you achieve it.

“Imagination is more important than knowledge, knowledge is limited.” – Albert Einstein

Successful people understood the potential power behind knowledge, yet they also understood that, for them to close the gap between where they are and where they wanted to be, they would have to piece together the enigma that is most often referred to as “life”.

They had to build a picture, a vision, of success in their mind, and then go about taking action on creating that envisioned life.

In much the same way, you have to be serious about your present and future, you need to have the knowledge that is required so you, too, may close the gap: you need to be and remain determined to devote yourself to taking massive action to build your business of succeeding in life.

You, too, will need to see the end, your dream and destiny that you desire in your mind’s eye. It is up to you to take the necessary and relevant action to make it all happen. It’s just like going to the doctor with a particular health problem.

The doctor may prescribe a medication for you to take four times a day, yet he cannot be there with you to ensure that you are taking the medication.

It comes back to deciding to be responsible for your life.

Have you noticed how it all stems from that one attitude? Being responsible for your own life.

Your success, your being responsible 100% for you to live your dream life starts here.

When you accept 100% responsibility for yourself and your current life situation, you will have the power to move towards those things you truly desire in life: which is success in all areas of your life.

This life-changing article is about possibilities and opportunities, knowledge and tools. It will help expose your unique course in life.

It will inspire, support and motivate you to excel, to do what successful people do, to have all that successful people have, and to become a shining example of a successful person.

Here, you’re not being told what you couldn’t do, instead you are being told to shoot for the stars. And above all, you are being shown how to shoot for those stars.

“A person is what he thinks about all day long.” – Emerson

Interesting thought, wouldn’t you think? So much so, it’s worth repeating: “A person is what he thinks about all day long.”

Success and happiness cannot happen if you possess the same old thoughts and beliefs.

If you do not change your mind, if you do not get rid of the unsupportive thoughts and beliefs, you will inevitably remain stuck in your old ways. Not much, if anything, will change.

Let’s give you a quick overview on how change comes about:

Your BEHAVIOUR, how you act (or perhaps do not act), controls your success or failure. Your ability to attain high levels of success is dependent upon your actions and behaviours. Your results are the outcome of your behaviour. Now let’s consider where your behaviours come from and what controls them?

Your FEELINGS command your behaviour. Every action that you take is first filtered through your feelings that reside in your subconscious mind. How you feel about something determines what you do and how well you do it. So where do your feelings come from?

Your ATTITUDES create and influence your feelings. Your attitude is your perspective from which you view life. Whatever attitude you have about anything will affect how you feel, which, in turn, affects how you act. Where do your attitudes come from?

Your BELIEFS create, control and influence your attitudes. What you believe about anything will determine your attitude about it, which will create your feelings, and then which will direct your behaviour and action. Belief patterns are so powerful that two people who are in the same situation could perceive things completely differently. It only requires us to believe what we see and how we see it. We all have thousands of beliefs – big and small. And where do your beliefs come from?

Your THOUGHTS create, control and influence your beliefs. Your thoughts are real and are immensely powerful. Everything you accept from the outside world and everything you feed yourself from within is a product of your thoughts. Everything starts as a thought.

So, it goes without saying you need to learn to control your thoughts. And when you do, you will automatically control your beliefs, your attitudes, your feelings and, consequently, your behaviour and actions.

The big secret to success:

Learn to control your thoughts and you will influence your behaviours and actions. It’s all a mind-set. That’s what we’ve been saying all along.

Success is predictable and is not achieved by accident.

Have the mind-set of the successful people and you will achieve success. Believe and it is yours!

“There is a great future in front of you, you can leave your past behind.” – Joel Osteen

Science of success experts have concluded that the brain is a goal-setting organism.

That is fantastic news for us: for whatever goal we give to our subconscious mind, it will work for us day and night, 24/7, to achieve it for us; to make it a reality.

The principal breakthrough that scientists made was that we do not need to waste our precious time and effort trying to change old thoughts and behaviours: we just simply create new ones.

And the other discovery they made was that we can continue to create new thoughts, new memories, new behaviours, new skills, and learn new things for as long as we are alive on this earth.

Now, with the new discoveries in recent years, it has been scientifically proven that our capacity to achieve and succeed literally has no limits.

Our brain has the capacity to continually learn during our entire lifetime.

Our brain can form new thoughts, can have new memories, and can learn new things by the millions, no matter what your age is. By the millions.

That’s how many new things we can learn, that’s how many new skills we can learn, that’s how many new thoughts we can have, that’s how many new behaviours we can adopt.

This is encouraging because there is no limit on your capacity to achieve new things.

No limits whatsoever for the human brain to learn, memorise, develop, achieve and perform at higher levels than ever imagined. It makes no difference what your age is: you are capable of learning anything new that you want to learn.

That adds to what we spoke of earlier: no more excuses.

“The future belongs to those who prepare for it today.” – Malcolm X

Your brain has the capacity to achieve way beyond what was ever thought possible. So now is the time to break out of your limited thinking and start dreaming big and imagining unlimited possibilities.

Becoming successful is not impossible.

It is a choice you make through a decision. Every day, step-by-step, you may climb the mountain of success if you’ve decided to do so, if you’re committed to accomplish what the others think impossible.

Design your future now.

Prepare to receive what you desire.

Thanks to the phenomenal advances made in cognitive science and the development of NLP (Neuro-Linguistic Programming), personal change, personal transformation, has come a very long way.

In fact, personal growth is no longer a mystery.

NLP has brought to light that change, transformation and growth can be fast, reliable, and even fun. It has shown us that we do not need to spend thousands of hours slaving away to increase our creative-thinking abilities.

By practicing a few simple exercises and applications, you can start your creative juices flowing, and you may even amaze yourself at the quality and quantity of good ideas that you can come up with to expedite your success.

It can allow you to achieve something you seek within days and months as opposed to years and decades. That’s the power of the progress science has made on how the brain works, and also how you can have your mind to be your best ally in achieving anything you want.

Learn to live as you like by no longer living as you dislike.

Are you ready to get on the road to success and fulfilment?

Bear in mind, much like everything else in life, success requires practice and massive, consistent action.

“Success doesn’t mean the absence of failures; it means the attainment of ultimate objectives. It means winning the war, not every battle.” – Edwin C Bliss

Hani Al-Qasem has been a self-improvement educator for more than 18 years.

You can download your copy of “Wealth Attraction: How To Reprogram Your Mind For More Money” FREE eBook where you can begin the automatic reprogramming of your brain for wealth, success, and abundance, in just six easy steps.

Live Your Life To Please God

Open your Bible to 1 Thessalonians 4:1 it says… Finally, then, brothers, we ask and urge you in the Lord Jesus, that as you received from us how you ought to walk and to please God, just as you are doing, that you do so more and more. Go ahead and highlight that scripture.

Will you trust God to teach you in the way you should go? You need wisdom to live for His righteousness, His love and devotion to Christ Jesus. You see, you have to develop the habit of listening to God. He may give you direction you have never had before. Like what? God wants you under the influence of His Word. God wants you to live by godly principles in His Word.

God wants you to give Jesus first place! This is vital for your Christian walk! Jesus is your connection to the throne of God. You see, in this world, it is very easy to become distracted from God. Many people follow some other path apart from God’s will. But the foundation of all spiritual truth is obedience to God through the power of the Holy Spirit.

The Bible tells you to praise the Lord! He is truly worthy of worship. Love no one not even yourself – more than you love God. Every morning you should be asking God to fill you with His presence. You want to be filled by the Spirit so that you’re led by Him. You love the Word, study the Word and learn the Word. Why? To live your life to please God. His Word is true wisdom for you to walk in His instructions.

If you want to live your life to please God give His Word a place of first priority! Scriptures will come alive on the inside of you. You’re knowing God for yourself and the importance of being led by the Spirit of God. Many people won’t like the new you, but you’re not living to please people, you’re living to please God.

You don’t need people approval when you have God’s approval! You want the praise of God more than the praise of people. Quit worrying about what everyone thinks and do what God has put in your heart.

God will put a new testimony in your mouth! You may think there is a lot wrong with you, but there is also a lot right with you. God is continually shaping and molding into the person He wants you to be. Stop focusing on what you can’t do, and start focusing on what God can do.

Serve God and worship Him and continue to seek His will. How? You have to establish a passionate relationship with God’s Word. Believe His Word, trust His Word, study His Word, thank Him for His Word. But always remember the devil will do everything he possibly can to lure you away from God. The devil does not want you to grow in the knowledge of King Jesus.

Many people never seriously read the Bible! But you need to be a student of God’s Word and doer of God’s ways. Be a Christian that reads scripture and prays. The Holy Spirit won’t adjust to you, you must adjust to Him! Use your voice to worship Him and lift up the name of Jesus! Now, raise your hands and say, “I live to please God, more and more!”

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